{"id":6038,"date":"2024-09-04T21:12:05","date_gmt":"2024-09-04T18:12:05","guid":{"rendered":"https:\/\/kirsehirsondakika.com.tr\/?p=6038"},"modified":"2024-09-04T21:12:05","modified_gmt":"2024-09-04T18:12:05","slug":"hepsiburada-okula-donus-alisverisinde-81-ilden-esnaf-ve-tuketiciyi-bir-araya-getiriyor","status":"publish","type":"post","link":"https:\/\/kirsehirsondakika.com.tr\/index.php\/2024\/09\/04\/hepsiburada-okula-donus-alisverisinde-81-ilden-esnaf-ve-tuketiciyi-bir-araya-getiriyor\/","title":{"rendered":"Hepsiburada, okula d\u00f6n\u00fc\u015f al\u0131\u015fveri\u015finde 81 ilden esnaf ve t\u00fcketiciyi bir araya getiriyor"},"content":{"rendered":"<p><strong>Defterden kitaba, ayakkab\u0131dan k\u0131yafete ve teknoloji eserlerine uzanan binlerce farkl\u0131 eserde ge\u00e7erli olacak kampanya 16 Eyl\u00fcl\u2019e kadar s\u00fcrecek. Hepsiburada\u2019da ma\u011fazas\u0131 olan 103 bin esnafa yeni bir gelir kap\u0131s\u0131 a\u00e7acak kampanya ile Tekirda\u011f\u2019dan I\u011fd\u0131r\u2019a T\u00fcrkiye\u2019nin 81 vilayetine yay\u0131lan KOB\u0130\u2019ler de cirolar\u0131n\u0131 art\u0131rma f\u0131rsat\u0131 yakalayacak.<\/strong><\/p>\n<p>T\u00fcrkiye\u2019nin \u00f6nde gelen e-ticaret platformlar\u0131ndan Hepsiburada, 16 Eyl\u00fcl 2024 tarihine kadar ge\u00e7erli olacak okula d\u00f6n\u00fc\u015f kampanyas\u0131n\u0131 ba\u015flatt\u0131. Kelam konusu kampanya s\u00fcreci ve Hepsiburada taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u2018Okula Geri D\u00f6n\u00fc\u015f \u2013 Al\u0131\u015fveri\u015f Dinamiklerini Manaya Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131 Hepsiburada Ticari Grup Ba\u015fkan\u0131 (CCO) Ender \u00d6zg\u00fcn taraf\u0131ndan kamuoyuyla payla\u015f\u0131ld\u0131.<\/p>\n<p><strong>T\u00dcRK\u0130YE\u2019N\u0130N 81 V\u0130LAYET\u0130NE YAYILAN 103 B\u0130N ESNAF VE KOB\u0130YE EK GEL\u0130R<\/strong><\/p>\n<p>Ender \u00d6zg\u00fcn, okula d\u00f6n\u00fc\u015f s\u00fcrecinin yaln\u0131zca bir kampanya periyodu olmad\u0131\u011f\u0131n\u0131, T\u00fcrkiye iktisad\u0131 i\u00e7in de yaz tatilinin akabinde bir atak periyoduna i\u015faret etti\u011fini s\u00f6z ederken, \u201cKuruldu\u011fumuz g\u00fcnden bu yana, Hepsiburada olarak en b\u00fcy\u00fck \u00f6nceli\u011fimiz t\u00fcketicilerin uygun fiyatl\u0131 ve kaliteli eserlere ula\u015fmas\u0131n\u0131 sa\u011flarken, T\u00fcrkiye genelinde de esnaf\u0131m\u0131za, KOB\u0130\u2019lerimize ek gelir f\u0131rsat\u0131 yarat\u0131p T\u00fcrkiye\u2019nin ekonomik kalk\u0131nmas\u0131na takviye olmak. Okula d\u00f6n\u00fc\u015f de asl\u0131nda bu misyonumuzun simge periyotlar\u0131ndan biri. Bug\u00fcn milyonlarca m\u00fc\u015fterimizi, T\u00fcrkiye\u2019nin 81 vilayetine yay\u0131lan ve toplam say\u0131s\u0131 103 bin esnaf ve KOB\u0130\u2019lerimiz ile bir ortaya getirerek, \u00fclkemize kar\u015f\u0131 olan sorumlulu\u011fumuzu da yerine getiriyoruz\u201d s\u00f6zlerini kulland\u0131.<\/p>\n<p><strong>M\u00dc\u015eTER\u0130LER\u0130M\u0130Z\u0130N BEKLENT\u0130LER\u0130NE NAZARAN KAMPANYAMIZI TASARLADIK<\/strong><\/p>\n<p>2 Eyl\u00fcl\u2019de ba\u015flayan ve 16 Eyl\u00fcl tarihine kadar ge\u00e7erli olacak kampanya kapsam\u0131nda defterden kitaba, ayakkab\u0131dan k\u0131yafete ve teknoloji eserlerine uzanan binlerce farkl\u0131 eserde indirim ve kampanyalar sunacaklar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Nadir \u00d6zg\u00fcn, \u201cBu kampanyay\u0131 tasarlarken, \u00f6ncelikle t\u00fcketicilerimizin bizden beklentilerini dikkate ald\u0131k. Alana inip, onlar\u0131 dinledik. Ger\u00e7ekle\u015ftirdi\u011fimiz ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131, ilgili gruplar\u0131m\u0131zla manaland\u0131rarak b\u00fct\u00fcnc\u00fcl bir kampanya tasarlamaya dikkat ettik. Hem indirimlerle t\u00fcketicilerimize tasarruf imkan\u0131 sa\u011flayan hem de esnaf\u0131m\u0131za, ek ciro imkan\u0131 yaratan bir kampanya s\u00fcrecini hayata ge\u00e7irdik. Burada bizim i\u00e7in en de\u011ferli noktalardan biri, T\u00fcrkiye genelinde bir paha zinciri yaratabilmek. Hepsiburada i\u015f orta\u011f\u0131 olarak e-ticarete giren esnaf\u0131m\u0131za, I\u011fd\u0131r&#8217;dan Tekirda\u011f&#8217;a pastel boya, kalem, kitap ve bir\u00e7ok farkl\u0131 eser satma imkan\u0131 yarat\u0131yor; onlara fizik\u00ee sonlar\u0131 ortadan kald\u0131ran bir rekabet avantaj\u0131 sunuyoruz\u201d tabirlerini kulland\u0131.\u00a0<\/p>\n<p><strong>KARARI F\u0130YAT-PERFORMANS, KAL\u0130TE VE ESER G\u00dcVENL\u0130\u011e\u0130 BEL\u0130RL\u0130YOR<\/strong><\/p>\n<p>Hepsiburada taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u2018Okula Geri D\u00f6n\u00fc\u015f \u2013 Al\u0131\u015fveri\u015f Dinamiklerini Manaya Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131n\u0131 da i\u015ftirak\u00e7ilerle payla\u015fan Se\u00e7kin \u00d6zg\u00fcn, okul al\u0131\u015fveri\u015finde karar\u0131n fiyat-performans, kalite ve eser g\u00fcvenli\u011fi oda\u011f\u0131nda \u015fekillendi\u011finin alt\u0131n\u0131 \u00e7izdi.\u00a0<\/p>\n<p>\u00d6zg\u00fcn, \u201cBu s\u00fcre\u00e7te, ailelerin en k\u0131ymetli g\u00fcndem unsurlar\u0131, y\u00fczde 58\u2019lik oranla \u2018fiyat de\u011fi\u015fimlerine kar\u015f\u0131 tedbir alabilmek\u2019 olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bunu y\u00fczde 37 ile \u2018kaliteli eserlere eri\u015fmek\u2019 ve y\u00fczde 35 ile \u2018b\u00fct\u00e7elerini denetimli ve y\u00f6netimli kullanmak\u2019 takip ediyor\u201d dedi.\u00a0<\/p>\n<p><strong>\u2018L\u0130NK GEL\u0130R\u2019 \u0130LE HANE B\u00dcT\u00c7ELER\u0130NE 100 M\u0130LYON TL\u2019L\u0130K EK GEL\u0130R\u00a0<\/strong><\/p>\n<p>Okul al\u0131\u015fveri\u015finin genel olarak planl\u0131 bir formda yap\u0131ld\u0131\u011f\u0131n\u0131 kelamlar\u0131na ekleyen Nadir \u00d6zg\u00fcn, \u201cAra\u015ft\u0131rmaya kat\u0131lan her 100 bireyden 84\u2019\u00fc, bu s\u00fcre\u00e7te bir al\u0131\u015fveri\u015f listesi haz\u0131rlad\u0131\u011f\u0131n\u0131 s\u00f6ylerken, y\u00fczde 69\u2019luk bir kesim de bu listeyi di\u011ferleriyle da payla\u015ft\u0131\u011f\u0131n\u0131 tabir ediyor. Asl\u0131nda bu istatistik, son devirde e-ticarette pop\u00fclaritesi s\u00fcratle artan link payla\u015f\u0131m\u0131 modelinin k\u0131ymetini g\u00f6stermesi ismine da son derece de\u011ferli. Emniyetli tavsiyenin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131ndaki rol\u00fcn\u00fc \u00e7ok \u00e2l\u00e2 bilen bir \u015firket olarak ge\u00e7ti\u011fimiz g\u00fcnlerde k\u0131ymetli bir uygulamay\u0131 hayata ge\u00e7irerek, \u2018Link Gelir\u2019 program\u0131m\u0131z\u0131 tan\u0131tm\u0131\u015ft\u0131k. Bilhassa bayanlar ve \u00f6\u011frencilerin a\u011f\u0131r ilgi g\u00f6sterdi\u011fi ve bug\u00fcn prestijiyle 1.1 milyon kullan\u0131c\u0131m\u0131z\u0131n yer ald\u0131\u011f\u0131 program\u0131m\u0131zla, bu kampanya s\u00fcrecinde hane b\u00fct\u00e7elerine toplam 100 milyon TL\u2019lik ek gelir sa\u011flamay\u0131 ama\u00e7l\u0131yoruz\u201d tabirlerini kulland\u0131.\u00a0<\/p>\n<p><strong>HEPS\u0130JET \u0130LE 24 SAAT \u0130\u00c7ER\u0130S\u0130NDE TESL\u0130MAT\u00a0<\/strong><\/p>\n<p>Okul al\u0131\u015fveri\u015finde hem ebeveynlerin hem de \u00f6\u011frencilerin bir yandan da vakitle yar\u0131\u015ft\u0131\u011f\u0131n\u0131 vurgulayan Nadir \u00d6zg\u00fcn, \u201cHepsiburada olarak, buradaki m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131, HepsiJET\u2019in b\u00f6l\u00fcmdeki dinamizmiyle bir ortaya getirerek, t\u00fcketicilerimize farkl\u0131 teslimat se\u00e7enekleri sunuyoruz. \u2018Bug\u00fcn Kap\u0131nda\u2019 hizmetimizle, birinci etapta \u0130stanbul, Kocaeli, Ankara, \u0130zmir vilayetlerinde, Hepsiburada sat\u0131c\u0131s\u0131ndan saat 13:00\u2019 kadar sipari\u015f verilen eserleri t\u0131pk\u0131 g\u00fcn i\u00e7inde adrese teslim ediyoruz. Bug\u00fcn toplam say\u0131s\u0131 3 milyonu a\u015fan Hepsiburada Premium \u00fcyelerimizden de bu servis i\u00e7in ek bir fiyat alm\u0131yoruz. Ba\u015fka yandan, HepsiJET fiyats\u0131z olarak uygulamaya ald\u0131\u011f\u0131m\u0131z \u2018Yar\u0131n Kap\u0131nda\u2019 hizmetimizle sipari\u015flerin %82\u2019sini sonraki g\u00fcn ger\u00e7ekle\u015ftirerek t\u00fcketicilerimiz vakitlerini da en g\u00fczel bi\u00e7imde y\u00f6netmesini sa\u011fl\u0131yoruz.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Okul al\u0131\u015fveri\u015fine ortalama 10.000 TL b\u00fct\u00e7e ayr\u0131l\u0131yor<\/strong><\/p>\n<p>Ara\u015ft\u0131rmada \u00f6ne \u00e7\u0131kan \u00f6teki ayr\u0131nt\u0131lar \u015fu halde:<\/p>\n<ul>\n<li>K\u0131rtasiye eserleri ve ayakkab\u0131 her ya\u015f k\u00fcmesinde, en \u00e7ok tercih edilen kategoriler ortas\u0131nda yer al\u0131yor. Onlar\u0131 y\u00fczde 69 ile \u00e7anta takip ediyor.<\/li>\n<li>Ara\u015ft\u0131rmaya kat\u0131lan aileler, okul al\u0131\u015fveri\u015fine ortalama 10.000 TL b\u00fct\u00e7e ay\u0131rd\u0131\u011f\u0131n\u0131 tabir ediyor.<\/li>\n<li>Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n;<\/li>\n<\/ul>\n<ul>\n<li>%55\u2019i kredi kart\u0131 limitine dokunmadan bor\u00e7lanma yahut kredilenme metodunu tercih edece\u011fini s\u00f6yl\u00fcyor.\n<ul>\n<li>Okula d\u00f6n\u00fc\u015f al\u0131\u015fveri\u015finde %84\u2019\u00fc al\u0131\u015fveri\u015f listesini planl\u0131yor, %69\u2019u ba\u015fkalar\u0131yla de payla\u015f\u0131yor.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Okul Al\u0131\u015fveri\u015finde bayanlar\u0131n %72\u2019si, erkeklerin ise %54\u2019\u00fc s\u00fcreci b\u00fcsb\u00fct\u00fcn kendisi y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc s\u00f6yl\u00fcyor.<\/li>\n<li>Al\u0131\u015fveri\u015fte anneler giysi konusunda \u00f6nc\u00fc iken, babalar teknoloji ve k\u0131rtasiye alan\u0131nda \u00f6nc\u00fc pozisyonda yer al\u0131yor. Ebeveynler, bir yandan aile b\u00fct\u00e7esini d\u00fc\u015f\u00fcn\u00fcrken, bir yandan da \u00e7ocuklar\u0131n\u0131n \u2018g\u00f6nl\u00fcn\u00fc yapmaya\u2019 u\u011fra\u015f ediyor.<\/li>\n<\/ul>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20 milyon \u00f6\u011frenciyi ve ailelerini yak\u0131ndan ilgilendiren \u2018Okula D\u00f6n\u00fc\u015f\u2019 s\u00fcrecinde T\u00fcrkiye\u2019nin nabz\u0131n\u0131 tutan Hepsiburada, ebeveynlere b\u00fcy\u00fck tasarruf ve \u00f6deme kolayl\u0131\u011f\u0131 sa\u011flayacak okula d\u00f6n\u00fc\u015f kampanyas\u0131n\u0131 duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":6039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1114,2473,2294,679,854],"class_list":["post-6038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alisveris","tag-gelir","tag-hepsiburada","tag-kampanya","tag-urun"],"_links":{"self":[{"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/6038"}],"collection":[{"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=6038"}],"version-history":[{"count":1,"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/6038\/revisions"}],"predecessor-version":[{"id":6040,"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/6038\/revisions\/6040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media\/6039"}],"wp:attachment":[{"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=6038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=6038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kirsehirsondakika.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=6038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}